Saturday, October 23, 2010

CALNI President's Blog

I'm kicking off this blog as the next step in taking the CALNI campaign to stop the incinerator planned in Glenavy truly global and virtual.

The team has just completed the migration to a the new website and consolidated content originally split across three sites into one.  The site is also based on a modern web publishing technology ('wordpress'), giving a lot more flexibility.  Refreshing our technology platform lays the foundation for the next three years of the campaign.   We realise that we must get our message to a much broader audience and compete with a rival with infinitely greater resources than we can muster.

www.glenavy.com

Over the last few months I've become critically aware of the difficultly of trying to communicate the complex issues around the campaign to stop what has now been labelled "The Moy Park Incinerator," while simultaneously structuring a message in the simple sound bites required to get picked up by the press.  My intent is to use the blog to dig to the next levels of detail.

Apologies if there are some 'verbose' posts over the next few months!

Best,

Danny
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t:  dannymoore_ni

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